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News — hi-vis

Thoughts on The Importance of this Business

business hi-vis hi-viz motorcycles safety startup podcast

Thoughts on The Importance of this Business

As motorcyclists, we all have friends and family who constantly remind us how dangerousĀ it is to ride on two wheels. We all have the people who tell us stories about someone they knew who has been killed riding their motorcycle. They look at you with disgust and pity your ignorance because you would do such a stupidĀ thing that could kill you just the same. And we all know it's true. Maybe we even have a loved one who has been killed while riding. I was listening to one of my favorite podcasts today called StartUp. It's a narrative-style podcast that...

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What is "Hi-Viz"?

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What is "Hi-Viz"?

If you've landed at this web page, you probably already know the benefits of high visibility or "hi-viz" colors as it relates to traffic safety. But do you know how it works? Why do these hi viz colors POP more than other colors? Have no fear, dear reader, as I am here to inform. Let's start with how we see colors. White light is composed of all the colors of the rainbow - Red, Orange, Yellow, Green, Blue, Indigo, and Violet. You can see these colors when white light passes through a prism. When white light hits an object, that...

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